When you’re trying to come up with a good domain, it’s important to come up with one that can stand the test of time and that accurately represents you and your website or brand.
To do a domain name search, you choose the name to the left of the dot. That’s what is called the second-level domain. Then you will choose the domain extension (also known as the top-level domain or TLD), that comes after the dot, such as .com.
Here are some things to keep in mind when doing a domain name search.
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1. Domain and Brand
If you already have a business or brand, your domain should match your name. If the .com domain is taken, you can try an alternate TLD, but be sure not to put yourself in another company’s shadow or infringe on their trademark.
2. Short and Sweet
Keep the domain names as short as you can manage. Single-word domains, when you can find one, are golden.
3. Trademark Names
Make sure no one holds a trademark on the proposed domain name.
4. Domain Name Anatomy
Make sure your domain is easy to spell and pronounce and doesn’t contain any strange letter substitutions or omissions that will make it difficult to remember. Hyphens are also usually not a great idea because people forget about them.
5. Check Domain Availability
Conduct a domain name search to make sure the domain name does not appear as a username on major social media sites like Facebook, Twitter, and Instagram.
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